You may be tempted to skip testing. But you know what they say in the ole Department of User Research? Garbage in, garbage out.
If you want a product that lives up to its promise, you have to test it. Don’t waste time or money building functionality that doesn’t matter to your user. Always know before you go. Test!
Staying true to the era, we cast a spunky young Rita, fresh-faced and ready to research, in front of a dreamy cloudscape.
When to Use Which User-Experience Research Methods (Christian Rohrer, Nielsen Norman Group)
Understanding the Importance of User Research with Steve Portigal (Luke Swenson, UX Mag)