No. 003

Consistency

The UX

Want your brand to stand out?  Want users to remember you?  Meet your new best friend.

A style guide helps define every interaction users have with your brand, from messaging to design to functionality.  Messy, inconsistent brands are confusing, but yours comes across as polished and professional.

The Inspiration

A surprising number of propaganda posters warned soldiers about STDs. Creepy, right?

Just like the prude 1940s, we kept it PG-13 and incorporated a wide variety of fonts, mixing a brush script style with bold block letters to send the warning message home. 

Further Reading

Consistency & the User Experience (Ecem Keskin, Jotform)

How and why to create a pattern library (Paul Boag)

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