Want your brand to stand out? Want users to remember you? Meet your new best friend.
A style guide helps define every interaction users have with your brand, from messaging to design to functionality. Messy, inconsistent brands are confusing, but yours comes across as polished and professional.
A surprising number of propaganda posters warned soldiers about STDs. Creepy, right?
Just like the prude 1940s, we kept it PG-13 and incorporated a wide variety of fonts, mixing a brush script style with bold block letters to send the warning message home.
Consistency & the User Experience (Ecem Keskin, Jotform)
How and why to create a pattern library (Paul Boag)