No. 004

Hierarchy

The UX

Great UX means thinking through your users’ needs, knowing what tasks they have to accomplish, and making sure your product makes it easy. 

You have to prioritize.  If you can’t make decisions about what’s most important, your users won’t either.

The Inspiration

After World War II, the Don Drapers of advertising capitalized on families with expendable income to spend and babies to raise, encouraging women back into traditional gender roles.

While its sexism is outdated, the November 1952 cover of Coronet truly represents the era. We painstakingly recreated the cheerleaders with call-to-action sweaters.

Further Reading

How Eye Scanning Impacts Visual Hierarchy in UX Design (Jerry Cao, Web Designer Depot)
The Five Pillars of Visual Hierarchy in Web Design (Jerry Cao, Next Web)

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