It’s easy to assume that how you use an app is how users will too. But study after study shows, that is not the case.
So, talk to users and observe their preferences, habits, and frustrations as they use your product. Because great UX relies on the right information.
Uncle Sam is the original meanmugger in one of the most iconic posters in American history. How can anyone forget that piercing look?
We kept the iconic painted strokes of America’s sternest uncle, but added a modern finish with a clean white background and new font.
Empathy requires experience (Paul Boag)
Empathic Design: Is Empathy the UX Holy Grail? (Nick Kellingley, Interaction Design Foundation)