Rally Your Troops
Introducing the first five principles of UX, inspired by the most iconic propaganda of our time
Never let personal taste stand in the way of a good product.Learn More
If you're not doing user research, you're not doing ux.Learn More
Protect your product from inconsistently transmitted decisions.Learn More
Have the courage to make the tough decisions so your users don’t have to.Learn More
Designers, Strategists, Coders, and you! We’re all in this together!Learn More
I promise to fight for ux:
to uphold the principles of Gestalt,
to think of both client and user,
to consider other operating systems,
to update my browsers and applications,
and understand that I am not my user.
I vow to use my cursor, keyboard, screen, and brain
to promote a world that is
easier, better, and more beautiful.
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