Principle
01

Empathy

Never let personal taste stand in the way of a good product.

Uncle Sam with bold text reading 'You Are NOT Your User'.

The UX

It’s easy to assume that how you use an app is how users will too. But study after study shows, that is not the case.

So, talk to users and observe their preferences, habits, and frustrations as they use your product. Because great UX relies on the right information.

Seriously, You Are Not Your User

Inspiration

Uncle Sam is the original meanmugger in one of the most iconic posters in American history. How can anyone forget that piercing look?

We kept the iconic painted strokes of America’s sternest uncle, but added a modern finish with a clean white background and new font.

Original 'Uncle Sam' WW2 poster

Get The Prints

All Five Postcards

A collection of all the of Fight For UX posters lined up

6x8"

Matte
Finish

$25

Shipped to
Anywhere in the U.S.

Next

Principle

02

Research

If you're not doing user research, you're not doing ux.

Learn MoreResearch Poster Image

Bravery

Must-read finds delivered to you once a week from the Brave UX team.

No spam, we promise.