The UX
Behind this principle
Great UX means thinking through your users’ needs, knowing what tasks they have to accomplish, and making sure your product makes it easy.
You have to prioritize. If you can’t make decisions about what’s most important, your users won’t either.
Inspiration
Behind this poster
After World War II, the Don Drapers of advertising capitalized on families with expendable income to spend and babies to raise, encouraging women back into traditional gender roles.
While its sexism is outdated, the November 1952 cover of Coronet truly represents the era. We painstakingly recreated the cheerleaders with call-to-action sweaters.
Bravery
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