Principle
02

Research

If you're not doing user research, you're not doing UX.

WW2 style poster that reads 'Fight for the Best! Always Test!'.

The UX

Behind this principle

You may be tempted to skip testing. But you know what they say in the ole Department of User Research? Garbage in, garbage out.

If you want a product that lives up to its promise, you have to test it. Don’t waste time or money building functionality that doesn’t matter to your user. Always know before you go. Test!

Data is the only argument that matters.

Inspiration

Behind this poster

Much of World War II propaganda appealed to young women for nursing and manufacturing jobs, to keep America going while men fought overseas.

Staying true to the era, we cast a spunky young Rita, fresh-faced and ready to research, in front of a dreamy cloudscape.

Original WW2 Nursing poster

Further Reading

When to Use Which User-Experience Research Methods

Christian Rohrer, Nielsen Norman Group

Understanding the Importance of User Research with Steve Portigal

Luke Swenson, UX Mag

Next

Principle

03

Consistency

Protect your product from inconsistently transmitted decisions.

Learn MoreConsistency Poster Image

Bravery

Must-read finds delivered to you once a week from the Brave UX team.

No spam, we promise.

Subscribe